Wednesday, September 28, 2005

Do we have any examples of "affinity" marketing for carpooling, vanpooling, transit, and related modes? What marketing campaigns have focused on ties with groups, interests, causes, etc.? What was done, what did it cost, and what results were achieved?

Is there any evaluation (quantitative, before and after, not purely anecdotal) which examines similarities, differences, effectiveness, etc. between information campaigns, incentive campaigns, affinity campaigns, and other approaches?

-- Tad

2 comments:

Sue Sauve said...

We are just about to launch a subset of our ridematching software that will allow the government offices that have participated in our month-long commuter challenge the last two years to search for rideshares in a protected way amongst themselves. We have not done this before - so we'll see how it goes. The idea is that the employees will feel more secure looking for rideshares amongst themselves, but by pooling a few similar type offices, the pool will be bigger.

The Jack said...
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